Ducati Motor Holding For Sale

Ducati 1199S Panigale

The Financial Times has reported that Ducati Motor Holding is up for sale. There has been no official comment from the Italian firm, but Ducati owner Investindustrial are reported to be looking for €1bn.


The Ducati 1199S Panigale was launched this weekend in Abu Dhabi – and our man Alastair was there to give it a full test, you can read the 9-page launch report in the next issue of Fast Bikes, on sale 7th March. The Panigale follows a long line of successful Ducati launches in recent years, coupled with massively increased ease of ownership, reliability and build quality improvements, putting the company in a strong position for sale.

The Financial Times article states that ” Ducati is set to change hands this year after its private equity owner said it aimed to make three times its initial investment by selling or listing the producer of top-end Italian motorcycles. Investindustrial, the Italian private equity group backed by the Bonomi family, is looking to dispose of the motorbike brand in a deal worth up to €1bn.”



One comment

  1. No real comparison but MV did rather well out of selling itself to some small American company for a short while.
    The whole exercise could just be an attempt to bring in a huge chunk of R&D cash or Valentino has asked for a pay rise.

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