2021 sales boom for Ducati

Record third quarter for the Bologna firm

We’re all getting a bit bored by bad news, so here’s some better stuff: Ducati has had its best quarter ever in terms of bike sales, and has sold more machines in the first 9 months of 2021 than in the whole of 2020. Last quarter sale of nearly 50k bikes was also 25% up on 2019. Multistrada V4 is the top seller – nice!

Here’s the full release:

Advert

An extremely positive third quarter has ended for Ducati with 49,693 motorcycles delivered to enthusiasts all over the world. At the end of the first nine months of 2021, the company has already exceeded the sales volumes obtained in the whole 2020 (year total 2020: 48,042).

The third quarter of 2021 is confirmed as the best in Ducati’s history, with a growth of +3% over the same period of 2020 and +25% compared to 2019.

At the end of September, the biggest market for motorcycles delivered remains the Italian one (7,954), followed by the United States (7,475) and Germany (5,627).

Advert

Francesco Milicia, Ducati VP Global Sales and After Sales“Ducati closed the first nine months of the year with sales volumes that are already higher than the full year 2020, both for the bikes and for after-sales products like clothing, accessories and spare parts. The growth we are experiencing is practically widespread on all the main markets in which Ducati is present and extends across the product families. We are very satisfied with the results obtained: the community of Ducatisti is growing all over the world and the most influential magazines in the motorcycling sector are awarding important prizes to Ducati bikes. This is a source of pride and satisfaction for us here in Borgo Panigale and in all Ducati subsidiaries worldwide. The brand is now more solid and appreciated than ever and we are already focusing on next year. In fact, in these weeks, we are presenting to the world the new products for the coming year, through the web series Ducati World Premi√®re 2022”.

Confirming the appreciation of Ducati motorcycles, throughout the year all the product families of the Bologna-based manufacturer have been growing across the board. In particular, the most delivered bikes are the Multistrada V4, which has remained in first place throughout 2021, followed by the Ducati Scrambler 800 family, the Streetfighter V4 and, immediately after, by theMonster.

Advert

Enjoy more Fast Bikes reading in the four-weekly magazine. Click here to subscribe.

Comments

comments